Tool Kit


They say a good crafts­man nev­er blames his tools. Clear­ly, this was writ­ten when mar­ket­places were still in town squares.

In the age of the mod­ern mar­ket­place, we say a good craftsper­son is only as good as their tools, because cre­at­ing high-qual­i­ty list­ings in an effi­cient way is a near­ly impos­si­ble task if you don’t have the right tools at your dis­pos­al. Thanks to eCom­meleon, you now have access to 10 com­pre­hen­sive “map­ping” tools, which you can use to cre­ate, opti­mise and val­i­date your data in line with the require­ments set by your tar­get sales channel(s).

These tools are designed to guide you through the data cre­ation process regard­less of your tar­get chan­nel, mean­ing that you only need to learn this one intu­itive process rather than a new one for every­where you want to sell your prod­ucts. Fur­ther­more, this allows you to onboard new staff quick­er with­out them hav­ing to learn mar­ket­place pro­to­cols or com­pli­cat­ed Excel for­mu­lae.


 The attrib­ut­es tool allows you to find out which attrib­ut­es are avail­able for your prod­ucts and assign as much infor­ma­tion to your list­ings as pos­si­ble.

No need to check for the lat­est valid val­ues on the mar­ket­place doc­u­men­ta­tion as the tool pro­vides up-to-date infor­ma­tion. This helps avoid list­ing errors whilst improv­ing the way mar­ket­place search algo­rithms dis­play your prod­ucts.

Lookup Lists

Use ours, or build your own. Lookup lists allow you to quick­ly map one set of value(s) into anoth­er; ide­al for colours or siz­ing charts.

Our advanced lookup list func­tion­al­i­ty allows you to map mul­ti­ple columns which means you can use sev­er­al val­ues in order to pop­u­late your out­put, such as using a dif­fer­ent siz­ing chart for dif­fer­ent brands or prod­uct types.

Price Builder

Price builder allows you to build com­plex rules to apply pric­ing for every prod­uct on every export chan­nel, fac­tor­ing in as many or as few rules and vari­a­tions as you require.

An exam­ple of this would be to cre­ate prices based on exchange rates, mar­ket­place fees, a stan­dard mark-up and a round­ing rule (e.g. to the near­est .49/.99). 


Cre­ate your own key­words based on your prod­uct infor­ma­tion, or use our key­words sug­ges­tions and dic­tio­nar­ies.

This tool sug­gests fit­ting key­words based on your prod­uct browse tree nodes, both for the domes­tic and inter­na­tion­al Ama­zon plat­forms.

Create Manually

The “cre­ate man­u­al­ly” tool allows you to cre­ate your own out­put val­ues in bulk using free text or val­ues pre­vi­ous­ly defined in a list.


Use this tool to eas­i­ly find the best match­ing cat­e­gories for your prod­ucts. Access all brows­ing struc­tures for all mar­ket­places from one sin­gle tool, and use intu­itive fil­ter and search fea­tures to effi­cient­ly cat­e­gorise your prod­ucts.

String Builder

Use easy drag and drop func­tion­al­i­ty to build your out­put val­ues based on the attrib­ut­es of your choice.

For exam­ple:

Par­ent Title = {Brand} – {Gender}’s {Mate­r­i­al} {Prod­uct Type}

= Nike – Men’s Cot­ton T-Shirt

Child Title = {Par­ent Title} – {Colour} – {Size} 

= Nike – Men’s Cot­ton T-Shirt – Blue – Small

= Nike – Men’s Cot­ton T-Shirt – Blue – Medi­um

This tool also includes lookup lists: use the trans­lat­ed lookup list val­ues to cre­ate your inter­na­tion­al list­ings with the same method.


For some mar­ket­places such as Ama­zon or CDis­count, the attrib­ut­es and valid val­ues depend on the (sub)template, feed prod­uct type or main cat­e­go­ry the prod­uct is list­ed in.

This tool allows you to assign (sub)templates to all of your prod­ucts and, through­out your project, eCom­meleon will sug­gest the cor­rect valid val­ues based on this.


This tool allows you to export a file to Excel, work on data there, and then re-import it.

This can be use­ful in sev­er­al ways, par­tic­u­lar­ly if you want to add infor­ma­tion which was not avail­able at the begin­ning of the project such as image URLs.

Rather than start­ing the project from scratch, you can export an iden­ti­fy­ing source col­umn (such as SKUs), add new data to the project in your spread­sheet and re-upload.


This tool is used in sit­u­a­tions where no opti­mi­sa­tion or adap­ta­tion is need­ed for a par­tic­u­lar val­ue.

An exam­ple of this would be the prod­uct iden­ti­fi­er (SKU), or the brand name, both of which would usu­al­ly be the same on all chan­nels but might have dif­fer­ent col­umn head­ers or for­mat­ting based on the out­put chan­nel.

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